We build the systems that run your business
We're a small team that helps growing businesses do more with less. We design, build, and run the AI, automation, and websites that handle the busywork — so you can focus on the work you love.
The Team
Built and run by Edwin Huertas and a small, hands-on team.
We're a small, hands-on team of designers, builders, and strategists who genuinely love this stuff. We act like an extension of your team — rolling up our sleeves to solve real problems with smart systems and a personal touch.
Our Philosophy
We keep it simple: do honest work, build things that genuinely help, and treat your business like it's our own. Three principles guide everything we do.
"Good enough" isn't. We obsess over the little things so your tools just work — fast, reliable, and easy to use.
We build things properly the first time, so your systems keep running and grow right alongside your business — no duct tape, no surprises.
Powerful shouldn't mean complicated. Everything we build is meant to feel simple and natural — for you and for your customers.
The Journey
From local roots to national reach.
Founded by Edwin Huertas in Alabama, aimed at simplifying backend logistics for local e-commerce shops.
Launched GZOO Core v1. Shifted focus from service-based work to a unified platform model.
Opened a new office in Central California, expanding our reach and bringing our expertise to the West Coast market.
Launching the most advanced marketing automation system to date. The future is automated.